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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets PDF




by Sicco van Gelder : Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

ISBN : #074944469X | Date : 2005-11

Description :

PDF-afe1b | “”For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultura… Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets


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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets by by Sicco van Gelder

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Brand Avatar: Translating Virtual World Branding into Real World Success PDF




by Alycia de Mesa : Brand Avatar: Translating Virtual World Branding into Real World Success

ISBN : #0230201792 | Date : 2009-02-27

Description :

PDF-b8471 | Virtual worlds such as Second Life, have millions of users worldwide. Virtual world “residents” wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies…. Brand Avatar: Translating Virtual World Branding into Real World Success


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Brand Avatar: Translating Virtual World Branding into Real World Success by by Alycia de Mesa

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YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience (Business Books) PDF




by Jason G. Miles : YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience (Business Books)

ISBN : #0071830545 | Date : 2013-12-31

Description :

PDF-39e19 | YouTube is one of the world’s most popular websites–which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube str… YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience (Business Books)


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YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience (Business Books) by by Jason G. Miles

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Cultural Perspectives Global Marketplace Developments PDF 883730d65

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Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319186957 | Date : 2015-05-29

Description :

PDF-4985e | This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated t… Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)


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Marketing Dynamism Sustainability Proceedings Academy PDF 44c31b220

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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science) PDF




: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #331936491X | Date : 2016-11-11

Description :

PDF-566fa | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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The Power of Product Platforms PDF




by Marc H. Meyer : The Power of Product Platforms

ISBN : #0684825805 | Date : 1997-03-05

Description :

PDF-66bc4 | Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single “platform” of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform…. The Power of Product Platforms


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The Power of Product Platforms by by Marc H. Meyer

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F Commerce Handbook Paul Marsden PDF 8e7800010

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F-Commerce Handbook PDF




by Paul Marsden : F-Commerce Handbook

ISBN : #007180613X | Date : 2012-06-01

Description :

PDF-c303c | The 10 Secrets to Selling on the World’s #1 Social Network Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as … F-Commerce Handbook


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F-Commerce Handbook by by Paul Marsden

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Locative Social Media Place Digital PDF A5771571e

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Locative Social Media: Place in the Digital Age PDF




by L. Evans : Locative Social Media: Place in the Digital Age

ISBN : #1137456108 | Date : 2015-05-19

Description :

PDF-46e0d | This book offers a critical analysis of the effect of usage of locative social media on the perceptions and phenomenal experience of lived in spaces and places. Drawing on users accounts of location-based social networking, a digital post-phenomenology of place is developed to explain how place is mediated in the digital age…. Locative Social Media: Place in the Digital Age


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Locative Social Media: Place in the Digital Age by by L. Evans

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Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #331917391X | Date : 2015-05-09

Description :

PDF-b564d | This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority mar… Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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New Consumer Psychology Scanning Behavior PDF 49075ffec

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The New Consumer Psychology: Scanning buying behavior with MRI of the mind PDF




by Sang Min (Leo) Whang : The New Consumer Psychology: Scanning buying behavior with MRI of the mind

ISBN : #1138898937 | Date : 2015-11-04

Description :

PDF-adde4 | The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers peo… The New Consumer Psychology: Scanning buying behavior with MRI of the mind


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Advances Web Intelligence International Proceedings PDF 65318fe9b

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Advances in Web Intelligence: Third International Atlantic Web Intelligence Conference, AWIC 2005, Lodz, Poland, June 6-9, 2005, Proceedings (Lecture Notes in Computer Science) PDF




: Advances in Web Intelligence: Third International Atlantic Web Intelligence Conference, AWIC 2005, Lodz, Poland, June 6-9, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540262199 | Date : 2005-07-21

Description :

PDF-510c6 | In recent years the Internet has become a source of data and information of indisputable importance and has immensely gained in acceptance and popularity. The World Wide Web (WWW or Web, for short), frequently named “the nervous system of the infor- tion society,” offers numerous valuable services leaving no doubt about the signi?cance of the Web in our daily activities at work and at home. Co… Advances in Web Intelligence: Third International Atlantic Web Intelligence Conference, AWIC 2005, Lodz, Poland, June 6-9, 2005, Proceedings (Lecture Notes in Computer Science)


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Advances in Web Intelligence: Third International Atlantic Web Intelligence Conference, AWIC 2005, Lodz, Poland, June 6-9, 2005, Proceedings (Lecture Notes in Computer Science) by

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Speedmailing: Turn your work enemy into your best work tool PDF




by Richard Wolfe : Speedmailing: Turn your work enemy into your best work tool

ISBN : #129214226X | Date : 2016-10-09

Description :

PDF-b6fca | DREAMING OF AN EMPTY INBOX, BUT DON’T KNOW HOW TO MAKE IT HAPPEN?   We’re bombarded with messages every day, but no one tells you how to improve these vital email skills. In less than 100 pages, this handy book will help you discover how to regain control of your email – and get back to your job – in five simple steps.   Email doesn’t have to be overwhelming. With Speedmailing’s fi… Speedmailing: Turn your work enemy into your best work tool


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Speedmailing: Turn your work enemy into your best work tool by by Richard Wolfe

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E-Commerce Law: National and Transnational Topics and Perspectives PDF




: E-Commerce Law: National and Transnational Topics and Perspectives

ISBN : #9041199179 | Date : 2003-09-17

Description :

PDF-83d48 | To the contention that the advent of electronic commerce demands a near-complete jettisoning of existing laws affecting business transactions, the authors of the penetrating essays in this book answer: not so. Rather, the resolution to the challenge lies in the combination of existing legal elements from heretofore disparate disciplines, and the creation from these elements of a new field of legal… E-Commerce Law: National and Transnational Topics and Perspectives


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Technology Acceptance Mechatronics Influence Identity PDF 0567af921

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Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance PDF




by Ute Hillmer : Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance

ISBN : #3834919519 | Date : 2009-09-24

Description :

PDF-62245 | Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values th… Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance


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[Pub.90tMJ] Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance PDF | by Ute Hillmer


Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance by by Ute Hillmer

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Master Content Marketing Strategy Profitable PDF 396e21579

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Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience PDF




by Pamela Wilson : Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience

ISBN : #0997875402 | Date : 2016-10-21

Description :

PDF-98ed2 | Are you afraid to hit publish? Content marketing is how marketing happens today. You know you want to use it, but you’re unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson’s 30 years of marketing experience infuse the guidance in the book. “Scores of peopl… Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience


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[Pub.00zoJ] Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience PDF | by Pamela Wilson


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